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this is the way you can scale your content with a little team maybe one writer that write one per day can have one two three four five six well five per per week so you will be done with this like in a in a couple of weeks if if they are very lengthy otherwise you can do that like in a week for example I cover a whole Topic in just one week push it out and wait um because that speed matters a lot in SEO

💨 tl;dr

Build a small expert SEO team, focus on quality content, use topical maps for planning, delegate tasks, and leverage tools like Swiftbrief for efficiency. Prioritize keyword research, internal linking, and avoid filler content.

💡 Key Ideas

• Assemble a small expert team (SWAT SEO) for effective SEO strategies.
• Prioritize SEO content production for significant impact.
• Extensive SEO experience since 1999, with a focus on content creation.
• Ventures include travel guides, booking engines, SEO agencies, and SaaS products.
• Scaling SEO content operations requires time and overcoming initial challenges.
• Use a topical map to convert topics into a content calendar.
• Delegate content creation through an SEO brief for each writer.
• Optimize and organize content production efficiently using platforms like WordPress.
• Research competitors and understand search intent for better content.
• Handle H1 and meta titles personally; use H2 variations and interlinking.
• Avoid filler content; focus on factual and useful information.
• Delegation and tools are crucial for managing multiple projects.
• Use Swiftbrief, Cloudways, and other tools for content and server management.
• Swiftbrief reduces content brief creation time significantly.
• Create and manage content calendars with tools like Google Sheets and Swiftbrief.
• Speed in content production is essential for SEO success.
• Use Workello for hiring and assessing writers efficiently.
• Google remains the primary search engine, but Bing is gaining traction.
• Traffic from ChatGPT recommendations is increasing.
• Translating content into other languages can boost traffic and is cost-effective.

🎓 Lessons Learnt

• Assemble a small team of experts (SWAT SEO): Specialized teams can handle complex SEO strategies more effectively.
• Focus on content production within SEO: Quality content drives significant results in SEO efforts.
• Utilize a topical map for content planning: Helps organize and identify the macro context of your website, aligning with audience searches.
• Convert topical maps into content calendars: Ensures consistent and structured content production over time.
• Develop SEO briefs for each piece of content: Ensures alignment with SEO goals and provides clear direction for writers.
• Prioritize preemptive keyword research: Enhances content relevance and user experience by understanding search intent beforehand.
• Streamline content brief creation: Saves time and ensures consistency across content pieces.
• Double-check writer outputs: Ensure proper SEO compliance, including hierarchy and meta titles.
• Think holistically about content clusters: Cover all relevant subtopics to create comprehensive resources.
• Delegate tasks: Saves time and allows focus on higher-impact activities.
• Internal linking is crucial: Boosts SEO by connecting related content within the website.
• Be factual and useful: Engages readers and improves SEO performance by avoiding fluff.
• Utilize tools for efficiency: Use tools like Google Sheets and keyword research tools to save time and increase efficiency.
• Use automation tools to save time: Tools like Swiftbrief can speed up SEO content creation by automating key tasks.
• Leverage competitor analysis: Create more competitive and relevant content by analyzing competitors' content length and keywords.
• Batch create content briefs for efficiency: Streamlines and scales content operations effectively.
• Create your own content calendar: Simplifies content organization and scheduling.
• Use Swiftbrief for content planning: Provides useful tools for keyword clustering and meta title generation.

🌚 Conclusion

Scaling SEO content requires a strategic approach: assemble a specialized team, plan with topical maps, delegate effectively, and use tools to streamline processes. Quality content and proper keyword research are key to SEO success.

In-Depth

All Key Ideas

Key Points on SEO Strategies and Experience

• The concept of SWAT SEO involves assembling a small team of experts to tackle SEO strategies, plans, or projects
• Focus on SEO content production as it has the most significant impact
• The speaker has extensive experience in internet work since 1999, with a focus on SEO for the last 15 years
• The speaker's background in journalism emphasizes the importance of good content creation
• The speaker's ventures include travel guides, a booking engine website (vom.com), an SEO agency with well-known clients, and a SaaS product (sbrick.com)
• Scaling SEO content operations took time and involved overcoming initial difficulties
• The speaker’s agency manages varying volumes of content for multiple clients with a scalable model
• The speaker uses a topical map to map out topics and convert them into a content calendar for scaling content

Content Creation and Management Steps

• Once you figure out the topics and the subject, convert that into a Content calendar to delegate
• Create an SEO brief for each person to work on the content
• Publishing content requires optimizations, which will be covered in another webinar
• Organizing content production can be simpler and more efficient
• Install WordPress or another platform and plan the content structure
• Research competitors and categorize the content to provide a better experience for readers
• Understanding search intent is crucial for effective keyword research
• Creating content briefs for writers was historically time-consuming and complex

SEO Content Management Tips

• The speaker personally handles H1 and meta titles, leaving the rest to the writer
• Importance of using H2 variations of the same keyword and appropriate interlinking
• Emphasis on creating factual and useful information, avoiding unnecessary filler content
• Success of a website through proper SEO practices and good internal linking
• Delegation is crucial for scaling content operations and managing multiple projects
• Use of tools like WordPress, Cloudways, and keyword research for setting up and managing SEO content

SEO and Server Management Tools

• Swiftbrief is a timesaving tool for SEO content operations.
• Cloudways provides easy server management and one-click installations for WordPress and other platforms.
• Swiftbrief Chrome plugin aids in creating SEO content briefs by integrating with tools like Ahrefs.
• Before using Swiftbrief, a manual, time-consuming process was used to create content briefs and guidelines.

Content Brief Creation Insights

• Tools can help generate a topic content brief, which includes all relevant subtopics and allows for customization based on factors like average DR, keyword difficulty, or volume
• Personal experience suggests prioritizing volume and starting with low keyword difficulty for fast results
• Tools can sometimes confuse similar topics, requiring manual adjustments
• Generated content briefs can be personalized for writers or left for them to interpret, and can be easily copied to Google Docs for finalization
• The use of AI in brief creation significantly reduces the time required, from 30-50 minutes to less than 10 minutes
• You can scale content brief creation, potentially creating and delegating hundreds of briefs in a short time

SEO Content Operations Tips

• Creating a content calendar is essential for organizing and scaling SEO content operations.
• Tools like Google Sheets can be used to gather and format data for content planning.
• Swiftbrief automates the content calendar creation process, making it easier to manage and assign tasks.
• Speed in content production is crucial for SEO success.
• Using platforms like Workello can help hire and assess writers efficiently to scale content operations.
• Swiftbrief offers tools for keyword clustering and generating meta titles, aiding in the keyword research process.

SEO Trends and Insights

• Google is the preferred search engine for SEO efforts, with less focus on Bing or other search engines.
• The SEO landscape is changing, with Bing gaining some traction due to the OpenAI and Microsoft partnership.
• Traffic from ChatGPT recommendations is increasing and can sometimes surpass traffic from Bing.
• Translating content into another language can significantly boost traffic and is more affordable than in the past.

All Lessons Learnt

SEO Content Production Strategies

• Assemble a small team of experts (SWAT SEO) for SEO content production: Having a specialized team can tackle complex strategies and projects more effectively.
• Focus on content production within SEO: Content production drives the most significant results in SEO efforts.
• Importance of good content creation: A background in journalism or content creation can significantly enhance the quality of SEO content.
• Experience and adaptation are crucial: Initially, scaling SEO content operations can be time-consuming and complex; continuous learning and adaptation are necessary.
• Utilize a topical map for content planning: A topical map helps in organizing and identifying the macro context of your website, ensuring alignment with what the audience is searching for.
• Convert topical maps into content calendars: This step ensures consistent and structured content production over time.

Content Strategy Tasks

• Create a Content Calendar Before Delegating Tasks: Once you identify topics, convert them into a content calendar to organize and delegate effectively.
• Develop SEO Briefs for Each Piece of Content: Create detailed SEO briefs for writers to ensure the content aligns with SEO goals.
• Research Competitors and Categorize Content: Analyze competitors and categorize topics to create a structured content plan.
• Prioritize Preemptive Keyword Research: Conduct thorough keyword research and understand search intent beforehand to enhance content relevance and user experience.
• Use SEO Tools for In-Depth Research: Utilize tools like Ahrefs or SEMrush for detailed keyword and search intent analysis.
• Streamline Content Brief Creation: Simplify the process of creating content briefs to save time and ensure consistency.
• Double-Check Writer Outputs: Review writers' work for proper hierarchy, meta titles, and overall SEO compliance.
• Think Holistically About Content Clusters: Plan content clusters that cover all relevant subtopics to create a comprehensive resource for readers.

SEO Best Practices

• Delegate Tasks: Delegating tasks such as content creation and keyword research can save time and allow focus on higher-impact activities.
• Internal Linking is Crucial: Effective internal linking boosts SEO success by connecting related content within the website.
• Be Factual and Useful: Content should be factual and useful, avoiding fluff, to engage readers and improve SEO performance.
• Use Clear Guidelines for Writers: Provide writers with clear guidelines about headings, keywords, and internal linking to ensure consistency and quality.
• Focus on Meta Titles and H1s Personally: Personally handle meta titles and H1 tags to ensure they are optimized properly.
• Utilize Tools for Efficiency: Use tools like Google Sheets and keyword research tools to save time and increase efficiency in creating topical maps and briefs.

SEO and Content Management Tips

• Use automation tools to save time: Tools like Swiftbrief can significantly speed up SEO content creation by automating keyword research and content briefs.
• Delegate tasks with appropriate tools: Depending on the client's preference, use tools like Google Sheets or Airtable to manage tasks efficiently.
• Utilize technical checks manually: Even with automated tools, manually check the quality and technical aspects to ensure high standards.
• Explore Cloudways for server management: Cloudways offers easy setup for WordPress and other platforms with excellent customer support, making server management hassle-free.
• Download and use helpful plugins: Swiftbrief's Chrome plugin can streamline the process of creating SEO content briefs, saving time and effort.
• Create comprehensive content briefs: A detailed brief can guide writers effectively, ensuring all necessary information and keywords are included without manual intervention.
• Leverage competitor analysis: Analyze competitors' content length and keywords to create more competitive and relevant content.

Content Brief Optimization Tips

• Focus on volume and keyword difficulty for fast results: Prioritize keywords with high volume and manageable difficulty to achieve quick wins.
• Use content brief tools to save time: Automate the creation of content briefs with specialized tools to drastically reduce the time from 30-50 minutes to less than 10 minutes.
• Personalize briefs before delegating: Customize the content brief to better suit your writer’s needs before handing it over, ensuring clarity and direction.
• Verify AI-generated briefs: Always review and verify AI-generated briefs to ensure they meet your standards and requirements before using them.
• Batch create content briefs for efficiency: By generating multiple content briefs in one session, you can streamline and scale your content operations effectively.

Content Management Tips

• Create your own content calendar: Simplifies content organization and scheduling.
• Use tools to gather content information: Tools can help collect data like keyword difficulty and volume.
• Download and import data into sheets: Streamlines the process of managing and formatting content data.
• Assign content tasks to writers: Helps distribute the workload and manage content creation efficiently.
• Hire writers via platforms like Workilo: Facilitates finding and assessing potential writers.
• Cover a topic quickly to push content out fast: Speed is crucial for SEO effectiveness.
• Use Swiftbrief for content planning: Provides tools for keyword clustering and meta title generation.

SEO and Content Strategies

• Use Google and spreadsheets for keyword research if resources are limited
• Keep an eye on Bing and other search engines
• Utilize ChatGPT for traffic
• Hire translators for content translation
• Follow a technical process for translation