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how I know the secret method I use to find hot markets and actually verify that there are buyers in that market

💨 tl;dr

SRDS is your go-to for finding hot markets and reliable mailing lists, especially in health and golf niches. Forget Google AdWords; focus on direct mail for better customer acquisition. Tailor your strategies to specific demographics for maximum impact.

💡 Key Ideas

• SRDS is a top tool for identifying hot markets and offers access to valuable mailing lists.
• Google AdWords may not reflect true market willingness to pay; direct mail lists are more reliable.
• Health-related marketing, especially memory supplements, shows significant potential with large, targeted lists.
• Direct mail is an effective strategy for acquiring high-quality customers, particularly in health and biocentric products.
• Specific demographics, like male buyers in the health market, indicate promising sales prospects.
• Golfing products represent a lucrative market, with buyers eager to spend money.
• Tailoring promotions to distinct demographics can boost marketing effectiveness.
• Challenges exist in market research and video production, emphasizing the need for reliable data sources.

🎓 Lessons Learnt

• Use SRDS for Market Research: Get a membership to access valuable lists and discover hot markets more effectively than other tools like Google AdWords.

• Focus on Net Profits, Not Gross Numbers: When evaluating claims from online gurus, prioritize net profits as gross figures can be misleading.

• Avoid Infomercial Lists for Direct Mail: Infomercial-generated lists usually yield low conversions; prioritize direct mail lists instead.

• Regularly Review New Lists: Stay updated with SRDS lists to catch relevant business opportunities.

• Target High-Ticket Buyers: Seek lists of consumers interested in high-ticket items for greater profit potential.

• Analyze Demographics for Strategy: Tailor marketing strategies based on the demographics of your target audience, like focusing on baby boomers for health products.

• Leverage Verified Data: Use up-to-date and verified data for reliable marketing efforts.

• Calculate Monthly Earnings Potential: Assess market viability by analyzing potential monthly earnings from list metrics.

• Use Targeted Lists for Marketing: Employ targeted lists to enhance marketing effectiveness and identify niche markets.

• Validate Buyer Interest: Use secret methods to confirm genuine interest in a market before diving in.

🌚 Conclusion

Using SRDS effectively can lead to significant profits by targeting the right audiences and leveraging verified data. Stay updated, avoid low-conversion lists, and always validate buyer interest before jumping in.

In-Depth

All Key Ideas

Insights on Market Research Tools

• Doberman Dan believes using SRDS is one of the best methods for finding hot markets.
• Google AdWords tool may not accurately indicate market willingness to pay.
• Membership to SRDS provides access to virtually available lists for rent and notifications about new lists.
• Infomercial-generated lists are often not reliable for direct mail marketing.
• The SRDS standard rate and data service shows various new business and consumer lists regularly.

Insights on Health-Related Marketing Lists

• The list of 540,541 names in the construction industry is likely not useful for direct mail offers or testing new products.
• The focus shifts to health-related products, specifically memory supplements, which are more appealing for marketing.
• The data card for Focus Factor memory supplements indicates a significant universe of 750,102 names available for marketing.
• Health lists are filtered to only include high-ticket mail-order buyers, resulting in 210 available lists.
• Direct mail is highlighted as an effective customer acquisition strategy, particularly for biocentric health product buyers.
• The analysis of a specific health product list reveals a predominance of male buyers and a high average unit sale of $83.
• The direct mail-generated list is considered a higher quality prospect compared to those acquired through infomercials or radio commercials.

Insights on Direct Mail Lists

• Using direct mail lists provides high-quality prospects who are proven buyers, unlike just relying on tools like Google AdWords.
• List brokers can provide insights on which companies have successfully tested and rented mailing lists, indicating market viability.
• Different markets can be identified through direct mail lists, such as health supplements or golf equipment buyers, which have specific demographics and purchasing behaviors.
• The golfing market is lucrative, with buyers willing to spend, making it a prime target for selling golf-related products or information.
• Tailoring promotions to specific demographics, like Spanish-speaking buyers, can enhance marketing effectiveness and sales potential.

Market Research and Video Production Challenges

• A method to find hot markets and verify buyer presence, which cannot be done with Google AdWords.
• Discussion about the challenges faced while attempting to create a video at Barnes and Nobles.

All Lessons Learnt

Marketing Tips

• Use SRDS for Market Research: Get a membership to SRDS (Standard Rate and Data Service) to access lists for rent and discover hot markets more effectively than using tools like Google AdWords.
• Be Skeptical of Gross Numbers: When evaluating success claims from online gurus, focus on net profits rather than gross receipts, as gross numbers can be misleading.
• Avoid Infomercial Lists for Direct Mail: Don’t waste time on lists generated by infomercials for direct mail campaigns; these buyers are typically not readers and less likely to convert.
• Daily Review of Lists: Regularly check the new lists available from SRDS to spot opportunities that may be relevant to your business or interests.

Marketing List Strategies

• Focus on Direct Mail Lists: Prioritize lists that are generated through direct mail as they tend to yield higher quality prospects compared to those from infomercials or radio commercials.
• Target High-Ticket Buyers: Seek out lists of consumers who are interested in high-ticket items, such as nutraceutical supplements, as they have a higher average unit sale, indicating a greater potential for profit.
• Analyze Demographics: Pay attention to the demographics of your target audience (e.g., knowing that a significant portion of health product buyers might be baby boomers) to tailor your marketing strategies effectively.
• Leverage Verified Data: Use data that has been recently updated and verified to ensure your marketing efforts are based on current and reliable information.
• Monitor Monthly Earnings Potential: Calculate the potential monthly earnings from a list by examining the average unit sale and the number of buyers to assess the viability of a market.

Marketing Strategies Using Targeted Lists

• Use targeted lists for marketing
• Follow-up on successful list tests
• Identify niche markets for specific products
• Leverage demographic insights for product development
• Consider the potential sales value of a list
• Create specialized marketing materials

Lessons Learnt

• Use secret methods to find hot markets.
• Validate buyer interest in a market.