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LinkedIn is fishing with dynamite right now.

💨 tl;dr

Greg went from zero to 145k LinkedIn followers in 14 months by using video content, storytelling, and engaging with his audience. He emphasizes the power of niche topics and community building for growth.

💡 Key Ideas

• Greg grew his LinkedIn following from zero to 145,000 in about 14 months, leveraging the platform for significant revenue.
• LinkedIn video is key for growth; it's like 'fishing with dynamite' for gaining followers.
• Faceless video content can be created using AI tools for those who prefer not to be on camera.
• Storytelling and relatable captions enhance engagement; pairing stories with interesting photos boosts interaction.
• Share viral infographics with credits to attract attention.
• Avoid content suppression by placing links at the bottom of highly engaged posts.
• Create multiple lead magnets monthly to nurture and segment leads.
• Engage with your audience by providing free advice to build connections and opportunities.

🎓 Lessons Learnt

• Give LinkedIn a shot: It may feel cringe, but LinkedIn can drive serious revenue, so don’t dismiss it.

• Build your audience first: Grow your social media following before launching a product to validate your business concept.

• Create community engagement: Turn your audience into a community for deeper insights and potential product ideas.

• Focus on niche topics: Target less-discussed subjects to attract a specific audience and boost follower growth.

• Engage with valuable content: Share actionable tips and insights that resonate with your audience to enhance engagement.

• Post video content on LinkedIn: Utilize video, including faceless AI-generated content, to capture attention.

• Edit high-performing posts: If a post gets significant engagement quickly, edit it to add links later without triggering algorithm suppression.

• Use lead magnets for audience segmentation: Develop lead magnets that attract and categorize your audience for future marketing.

• Just start posting: Don’t overthink it—begin sharing on LinkedIn and refine your approach as you go.

• Leverage future LinkedIn opportunities: Take advantage of potential growth on LinkedIn in the coming years by building your presence now.

🌚 Conclusion

Don't underestimate LinkedIn; it's a goldmine for revenue and connections. Start posting, engage with your audience, and leverage video to maximize your growth potential.

In-Depth

All Key Ideas

Greg's Insights on LinkedIn Growth

• Greg grew his LinkedIn following from zero to 145,000 in about 14 months, emphasizing the value he gained from the platform, including significant revenue.
• He believes LinkedIn video is crucial for growth and offers hacks that are not widely shared.
• Greg's career focus is on the 'ACP funnel' which involves building an audience, converting it into a community, and then creating a product for that community.
• He shared an example of a successful product, boringmarketing.com, which started from a Twitter account and evolved into a community and an AI-assisted SEO tool.
• Greg is currently obsessed with LinkedIn, comparing its potential in 2024 to the virality of Twitter in 2020.

LinkedIn Content Strategies

• LinkedIn is currently an easy platform for gaining followers, likened to 'fishing with dynamite.'
• Video content on LinkedIn is highly effective for virality, with a new video tab available.
• Faceless video content can be created using AI tools, catering to those who don't want to be on camera.
• Posting relatable captions with videos can increase engagement.
• Storytelling is crucial on LinkedIn; writing down personal stories can enhance content quality.
• Pairing stories with interesting photos significantly boosts engagement.
• Sharing viral infographics with credit and a catchy line can attract attention and engagement.

LinkedIn Content Strategy Tips

• LinkedIn suppresses content with links, making it difficult to convert posts into leads.
• To avoid suppression, links should be added at the bottom of highly engaged posts (150-200 likes within 4 hours).
• Entrepreneurs often mistakenly focus on selling products on their websites instead of addressing visitors' primary tasks or needs.
• Creating multiple lead magnets monthly can help nurture and segment potential leads.
• Engaging with the audience and providing free advice can enhance connections and opportunities.

All Lessons Learnt

Social Media Strategies

• Give LinkedIn a shot: Despite its cringe factor, LinkedIn can generate significant revenue for businesses, so it's worth exploring seriously.
• Build your audience first: Start by developing an audience on social media platforms before launching a product; this helps validate your business idea.
• Create community engagement: Convert your audience into a community to foster deeper connections and insights, which can lead to product development.
• Use existing platforms strategically: Leverage platforms like Twitter, Instagram, or TikTok to test ideas and gather traction before committing to a product.
• Focus on niche topics: Target under-discussed topics, like 'boring marketing,' to attract a specific audience's interest and grow your follower base.
• Engage with valuable content: Share actionable tips and insights that resonate with your audience to boost engagement and follower growth.
• Adapt to platform trends: Recognize that platforms evolve; LinkedIn in 2024 could be a major opportunity similar to Twitter's rise in 2020.

LinkedIn Content Strategies

• Post video content on LinkedIn.
• Create faceless video content using AI tools.
• Write down and share interesting personal stories.
• Pair stories with engaging images.
• Share viral infographics with a catchy caption.

LinkedIn Posting Strategies

• Edit your posts after they gain traction: If your LinkedIn post gets over 150-200 likes within 4 hours, add a link at the bottom to avoid being suppressed by the algorithm.
• Focus on lead magnets: Create lead magnets that cater to what people want to learn, rather than pushing them to buy something right away; this helps in nurturing leads effectively.
• Segment your audience: Use lead magnets to attract and segment your audience (e.g., a database of startup ideas) so you can market to them later when you have something to sell.
• Just start posting: Don't overthink it; begin posting on LinkedIn and get some experience. You can always stop if you find it’s not for you.
• Leverage opportunities in 2025: Be aware that LinkedIn might have significant growth opportunities in the near future, so it’s a good time to build your presence now.