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email right here I'm putting on the same level this is a tier the only reason it's not s TI because you can't grow but in terms of convertibility this is the monster of convertibility.

💨 tl;dr

Alex Hormozi breaks down the best platforms for making money online, highlighting YouTube for engagement, TikTok's growth potential, and the power of email marketing. He emphasizes targeting high-income audiences and adapting content for each platform to maximize conversions.

💡 Key Ideas

• TikTok offers growth potential but struggles with high-income demographics and conversion rates; users engage for short durations.
• YouTube excels in engagement, retention, and conversion, making it the best platform for content creators and businesses.
• Twitter drives qualified traffic with effective engagement strategies, while LinkedIn is valuable for B2B marketing and recruiting.
• Instagram has a high conversion rate, but posting limits and audience engagement strategies are crucial for success.
• Facebook remains powerful for conversions and traffic despite organic growth challenges; it supports diverse content types.
• Email marketing boasts the highest return on investment, requiring strong copy and minimal compliance issues for effective engagement.
• Emerging platforms like Pinterest and Snapchat show strong revenue potential, especially in niche markets.
• Amazon is a reliable traffic source with high conversion rates, making it advantageous for influencers and affiliate marketers.

🎓 Lessons Learnt

• Focus on Audience Wealth: Target platforms where users have higher incomes for better monetization potential.

• Content Specificity Matters: Adapt your content strategy for each platform, as what works on one may not work on another.

• Engagement Over Stats: Prioritize engagement metrics, like comments, over average view duration to better gauge success.

• Utilize High-Quality Traffic Sources: Platforms like YouTube convert leads at a much higher rate than others, making them essential for growth.

• Repurpose Content Across Platforms: Efficiently scale your voice by using the same content across different social media without losing authenticity.

• Direct Engagement for Sales: Manually reach out to customers post-sale to significantly boost revenue.

• Leverage LinkedIn for Targeted Outreach: Use LinkedIn for its sharing culture and targeted prospecting to enhance visibility and conversion rates.

• Email Marketing is Key: Generate significant revenue through email marketing by ensuring high engagement and open rates.

• Invest in Owned Media: Utilize email and podcasts for direct audience engagement and consistent value delivery.

• Sell What You Love on Amazon: Choose products you genuinely like to promote, as authenticity resonates better with customers.

🌚 Conclusion

To succeed in making money online, focus on engagement, leverage high-quality traffic sources, and invest in email marketing. Authenticity and targeted outreach are key, so sell what you love and use platforms like LinkedIn and Amazon effectively.

In-Depth

All Key Ideas

Tik Tok Analysis

• Analyzing platforms for money-making potential involves factors like the demographic of users, growth ability, and depth of relationship with the audience.
• Tik Tok has a low percentage of high-income families (27%) and a market share of 33% in the U.S.
• Tik Tok is one of the easiest platforms to grow on, but recent algorithm changes have made growth harder.
• Content consumption duration on Tik Tok is low, averaging between five to 25 seconds per view.
• Tik Tok users tend to have a lower conversion rate compared to other platforms, with Gen Z preferring Instagram DMs over Tik Tok DMs.

Insights on Social Media Platforms and Business

• Selling any kind of services is tough, with 78% of businesses involved.
• Tik Tok was initially great for new creators due to its short video format, but other platforms have adopted similar features.
• Tik Tok is less effective in driving traffic compared to other platforms, with only 2.5% of traffic from Tik Tok versus higher effectiveness from others.
• Business owners may benefit more by focusing on platforms that yield higher returns rather than spreading efforts across multiple platforms.
• YouTube has a high percentage of affluent users, with 89% of families earning over 100k present on the platform.
• A significant portion of traffic on YouTube comes from suggested or browsed features, indicating discoverability is key.
• YouTube users spend significantly more time engaging with content, averaging over 8.5 minutes per video, compared to Tik Tok's 5 to 20 seconds.

YouTube Engagement Insights

• YouTube shorts have a longer average view duration (33 seconds) compared to TikTok (5-20 seconds), which affects engagement.
• YouTube’s conversion rate is generally low, with challenges in direct interaction and immediate conversion.
• Community posts can significantly boost engagement, evidenced by millions of impressions compared to short videos.
• A large portion of traffic (28.6%) comes from YouTube, which converts at three to four times the rate of other platforms.
• YouTube viewers spend more time on content (91 seconds) compared to TikTok (8 seconds), leading to higher intention and engagement.
• The potential for inbound warm applications from YouTube is substantial, as illustrated by a case study of a channel with 300,000 subscribers receiving 3,000 applications monthly.

Social Media Strategies for Content Creation

• Starting with consistent video posting helps improve content over time by creating a checklist for exceptional videos.
• The thumbnail and the first 8 seconds of a video are crucial for viewer retention.
• YouTube is highly praised and offers the best returns for content creators.
• Twitter (now X) has a significant portion of high-income users and has seen a recent growth curve.
• Engaging with Twitter requires strong writing skills and can lead to high earnings even with smaller followings if niche-focused.

Twitter and LinkedIn Insights

• A Twitter user increased calls from qualified prospects by sharing detailed split tests and making his calendar link visible.
• Twitter allows for direct messaging (DM), and effective engagement starts with specific compliments rather than direct asks.
• Alex Hormozi uses Twitter as his main content hub, repurposing tweets for other platforms like Instagram and LinkedIn.
• X (Twitter) drives significant traffic to Hormozi's site, with a higher session duration compared to TikTok.
• LinkedIn has a surprising presence among high-income households, with 53% of households earning over $100,000 on the platform.

LinkedIn Marketing Insights

• Growth on platforms is crucial for advertising, and LinkedIn has a medium to high growth potential due to its sharing culture and connection-driven nature.
• Starting on LinkedIn can be easier by leveraging existing connections from high school, college, or workplaces, as connections max out at 500.
• LinkedIn has a high conversion ability because it offers sophisticated targeting tools, making it effective for outbound marketing.
• A significant percentage of B2B marketers utilize LinkedIn as their primary channel for acquiring customers.
• Engaging with large accounts on LinkedIn can massively enhance visibility and growth, as their comments can attract their followers to your content.

Social Media Insights

• LinkedIn drives over 9% of traffic to Alex's site, with high session duration, indicating strong user intent.
• LinkedIn is valuable for recruiting high-level talent, yielding better response rates compared to other platforms.
• Alex's engagement on LinkedIn is more effective than on TikTok, translating to better results per follower.
• Instagram has a high percentage of users with over 100k followers (54%) and a significant user base in the U.S. (47%).
• Instagram's growth is boosted by the preference for video content, which drives shares and engagement.
• The average session duration on Instagram is lower (12-20 seconds) than on LinkedIn, influenced by the format of content shared.

Instagram Marketing Insights

• Instagram penalizes for posting too much, finding a sweet spot of two posts per day is effective.
• Instagram has high conversion rates, second only to LinkedIn, but lacks laser-targeting like Sales Navigator.
• Content should focus on solving the problems of your target audience rather than chasing views.
• A niche audience can lead to high revenue even with a small following, as demonstrated by a dietitian making significant sales.
• Engaging directly with buyers through personalized communication can drive sales effectively.

Social Media Insights

• Worry about who the likes are coming from, not just the likes themselves.
• Instagram allows for giving in public and selling in private through DMs.
• 48% of traffic to acquisition.com comes from Instagram, more than YouTube.
• People from Instagram convert less than those from YouTube but about the same as other platforms.
• Facebook (Meta) has a large audience, with 68% of people over 100k and 68% of Americans using it.
• Facebook organic growth declined but has picked up again with the introduction of Reels.
• Performance of content varies significantly across different platforms like Instagram, Facebook, and TikTok.

Facebook Marketing Insights

• Facebook has a high average session length, contributing to better conversion rates compared to other platforms.
• The convertibility on Facebook is high, though not as high as Instagram, due to features like Stories and DMs.
• Facebook generates more traffic and conversions than TikTok, despite having fewer followers.
• The platform supports various content types, making it adaptable for different strategies.
• Data analysis led to prioritizing Facebook over other platforms for resource allocation.
• Email and podcasting platforms are considered growth mechanisms, similar in nature to social media.

Insights on Content and Audience Engagement

• A banger piece of content on platforms can grow your following more effectively than a banger email.
• Both podcasts and email are considered long-term nurture strategies for audience engagement.
• Owned media allows direct communication with your audience via email.
• People usually listen to only 3 to 5 podcasts, making competition in that space different from platforms like Instagram.
• 54% of people earning over 75k listen to podcasts, and 96% of those making over 100k are on email.
• Growth of podcasts and email lists is difficult due to high competition and saturation.
• The average podcast listen duration is 20 minutes, significantly higher than YouTube's 8.5 minutes.
• Email is the top platform for conversion; if you're not making 30% of your revenue from email, you're missing out.

Email Marketing Insights

• Return on email is the highest across all platforms, with an average person getting a 36 to 1 return.
• The only real costs for email are delivering the message and the writer's compensation.
• Email allows for amazing copy and offers with minimal compliance issues compared to social media ads.
• Trust in podcast recommendations is high, but converting listeners is challenging due to the need for them to remember to act later.
• Email averages a session time of 133 seconds, indicating strong engagement when making calls to action.
• Email is considered the 'monster of convertibility' despite its limitations in growth, similar to 'LinkedIn sales navigator on steroids.'

Social Media Platforms and Their Revenue Potential

• Pinterest has the highest average revenue per user and is crucial for visual businesses, especially in arts and crafts, home decor, and similar niches.
• Snapchat has exceptional revenue per viewer, particularly among Millennials and Gen Z, making it a platform to watch for commerce opportunities.
• Twitch favors long streams, presenting significant opportunities for creators with lifestyles that allow for consistent streaming.
• Amazon is a major traffic source with high conversion rates for products, making it a valuable platform for influencers and creators.
• Amazon’s trust and high traffic yield better conversion rates compared to other platforms like Shopify, benefiting those promoting products on Amazon.

Amazon Affiliate Insights

• The Amazon affiliate model is under tapped for influencers to sell products they like.
• Using CTAs (calls to action) in content can help people discover your work.
• Growth on Amazon relies on having good products, which can lead to increased visibility and customer acquisition.
• Selling books on Amazon can create a significant revenue stream, beyond expectations.
• Providing free content, like podcasts, can serve as a traffic source and enhance brand visibility.

All Lessons Learnt

Marketing Strategies for Social Media Platforms

• Focus on Audience Wealth: Choose platforms where a significant portion of users have higher incomes, as they offer better monetization potential.
• Understand Growth Dynamics: Some platforms are easier to grow on than others, but algorithms can change, making growth harder over time.
• Content Specificity Matters: What works on one platform may not work on another; adapt your content strategy to each platform.
• Recognize Engagement Depth: Short content durations on platforms like TikTok limit the ability to provide value, as users tend to scroll quickly.
• Conversion Preferences: Know that Gen Z prefers using Instagram DMs over TikTok DMs for communication, impacting conversion rates.
• Low Ticket Items: TikTok is seeing success with low-ticket items through initiatives like TikTok shop, which can be a good opportunity for monetization.

Strategies for Maximizing Platform Engagement

• Focus your time on platforms that yield the highest returns.
• Analyze the effectiveness of each platform for your specific audience.
• Invest more effort in platforms with longer engagement times.
• Evaluate the traffic sources and engagement metrics regularly.

YouTube Engagement Strategies

• Utilize the Community Tab on YouTube: The community tab can significantly boost engagement and conversion when used effectively, so sporadically include call-to-actions (CTAs) there.
• Optimize Links in Video Descriptions: Place important links above the fold in the video description to ensure viewers see them without having to click 'see more.'
• Pin Comments for Additional Traffic: Pinning a comment with a call-to-action can direct traffic and increase engagement, giving you another way to drive viewers off the platform.
• Leverage YouTube for High-Quality Traffic: YouTube traffic converts at three to four times the rate of other platforms, making it valuable for generating leads and contacts.
• Focus on Viewer Retention: YouTube viewers spend significantly more time on the platform (91 seconds on average) compared to TikTok (8 seconds), indicating higher engagement and potential for meaningful conversations.
• Learning from Successful Channels: Observing successful channels and their application rates can provide insights into how to scale your own audience and leads effectively.

Video Content Creation Tips

• Start and Improve: Just start creating content and commit to posting regularly. Each week or month, review your past work and improve one aspect to build a checklist for exceptional videos.
• Focus on Thumbnails: The thumbnail of your video is crucial. Spend time split testing different thumbnails to find which one works best.
• Nail the Intro: The first 8 seconds of your video are critical. Get to the point quickly to retain viewers, as most will lose interest if you take too long to start.
• Leverage YouTube: YouTube provides the best returns in the online ecosystem, so invest your resources here for greater growth.
• Utilize Twitter (X): Twitter has a high percentage of users with significant income. It's a platform that rewards strong writing skills and can lead to high earnings if you target a niche audience effectively.
• Engagement Over Stats: Instead of focusing on average view duration on Twitter, look at engagement metrics like comments to gauge success.

Engagement Strategies

• Go off platform for better engagement: Utilize a visible calendar link for booking calls to attract qualified prospects from Twitter.
• Use compliments to initiate DMs: Start DMs with specific compliments about someone’s work to increase the likelihood of engagement.
• Repurpose content across platforms: Use tweets from X as captions for Instagram and reformatted for LinkedIn to efficiently scale your voice without feeling inauthentic.
• X provides high traffic conversion: X generates about 6% traffic to your site with a higher average session duration compared to TikTok, making it a valuable platform for engagement.
• LinkedIn has valuable demographics: 53% of households earning over $100,000 are on LinkedIn, making it a potential market for serious business engagement.

LinkedIn Growth Strategies

• Leverage LinkedIn for Growth: LinkedIn has a sharing culture that can help spread your content widely. By creating high-value posts, people may share them, enhancing your visibility.
• Build Your Connections: Aim to get your first 500 connections on LinkedIn. It's easier than it sounds; leverage past schools and workplaces to quickly build your network.
• Use LinkedIn for Targeted Outreach: LinkedIn allows for highly targeted prospecting. Tools like Sales Navigator help you find specific audiences, which can lead to high conversion rates.
• Engagement Can Boost Visibility: Getting larger accounts to comment on your posts can significantly increase your reach. Their engagement acts as a collaboration that exposes your content to a broader audience.
• Direct Messaging is Key: The ability to message those who engage with your content on LinkedIn can lead to monetization opportunities, making it a powerful platform for B2B marketers.

Social Media Strategies for Recruitment and Engagement

• Leverage LinkedIn for recruiting high-level talent
• Invest in LinkedIn content
• Instagram's potential for viral growth
• Focus on shares for Instagram success
• Understand audience engagement on Instagram

Instagram Marketing Insights

• Optimal Posting Frequency on Instagram: Posting too much on Instagram can penalize your reach. The sweet spot is two posts per day, spaced out.
• Instagram's Conversion Potential: Instagram is highly effective for conversions, especially compared to other platforms. Use features like stories and CTAs to engage your audience.
• Focus on Relevant Content: Chase the right views by making content that aligns with what you sell and addresses your audience's problems, rather than going for viral trends.
• Targeting a Niche: Being specific in your niche can lead to significant revenue. Even a small following can generate sales if the content is tailored effectively.
• Direct Engagement for Sales: Manually reaching out to customers after a sale can significantly boost your revenue, as seen with the dietitian example making $100,000 a month through simple follow-ups.

Social Media Marketing Insights

• Give in public, sell in private - Use social media to offer value openly, and then shift to private conversations for sales, allowing for a more personal and effective approach.
• Traffic from Instagram is significant - Instagram can drive a substantial amount of traffic to your site (48% in this case), making it a valuable platform for online business.
• Conversion rates vary by platform - While Instagram brings in traffic, its users convert less compared to YouTube, but at a similar rate to other platforms.
• Don't be afraid to start from zero - Everyone starts somewhere; even established entrepreneurs may need to reset their accounts and build back up.
• Platform-specific content is key - Content that works well on one platform may not perform the same on another, so tailor your approach accordingly for each social media outlet.

Facebook Marketing Strategies

• Look at your data.
• Facebook can be very effective for conversions.
• Utilize different content formats on Facebook.
• Prioritize platforms based on performance.

Content Growth Strategies

• Focus on creating banger content: A strong piece of content on platforms can grow your following more effectively than just trying to grow an email list.
• Utilize owned media: Email and podcasts allow you to directly reach your audience and consistently add value, which is crucial for long-term engagement.
• Compete for attention in podcasts: Podcasts have a smaller competition pool since listeners usually only follow a few, making consistent delivery key to retaining them.
• Email is essential for high-income audiences: A significant percentage of people making over $100,000 are on email, highlighting its importance for reaching a lucrative audience.
• Expect slow growth with podcasts and email lists: Both platforms are challenging to grow independently, often requiring other channels like YouTube to aid growth.
• High engagement is vital: Aim for high open rates in your emails (40%+ is good), as it indicates that your audience is engaged and interested in your content.
• Email should be a major revenue source: If you’re not generating at least 30% of your revenue from email, you’re likely missing out on significant income opportunities.

Key Insights on Marketing Strategies

• Email marketing has the highest return on investment.
• Podcasts have high trust but low conversion.
• Engagement time on emails is crucial.
• Prioritize sending more emails.
• Learning leads to behavioral change.

Social Media Platforms and Opportunities

• Twitch is a huge opportunity for long streams: If you have a lifestyle that allows it, creating long, engaging content on Twitch can be very profitable as it’s currently favored by the platform.
• Snapchat has high average revenue per viewer: It’s essential to keep an eye on Snapchat for commerce opportunities, especially since it’s gaining traction with Gen Z.
• Pinterest is vital for visual businesses: If your business is visually driven, you should be on Pinterest, as it generates high revenue per user and has less competition compared to other platforms.
• Amazon is a sleeper platform for influencers: Promoting products on Amazon can yield higher conversion rates than other platforms, making it a smart choice for influencers to monetize their audience effectively.

Tips for Selling on Amazon

• Sell products you genuinely like. Instead of overthinking what to sell, share items you enjoy, like flannels from Amazon, and provide links for others to check them out.
• Use Amazon as a traffic source. By having a good product on Amazon, you can attract new customers who discover your work through high-rated books and content.
• Incorporate CTAs and QR codes. If your products are educational, you can include call-to-action elements and QR codes in your books to guide readers to your other offerings.
• Leverage free content for traffic. Sharing your best material for free, like on a podcast, can serve as a valuable traffic source and help increase visibility.
• Understand the power of Amazon's algorithm. The more successful you are on Amazon, the more likely they are to promote your products, leading to greater revenue opportunities.