How I Increased My App's Revenue | Growing My Apps to $10k Ep 3 | Day in the Life of a Solopreneur
Engineer Girlfriend | 리즈티비
Liz improves her app's revenue and user retention by refining onboarding, UI/UX, strategic paywalls, and balancing personal life.
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Summary
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Liz, a solopreneur and software engineer, boosts her app Tooi's revenue by refining the onboarding process with founder branding and tutorials, improving UI/UX, introducing strategic notifications for retention, and implementing a simplified pricing model with free trials, leading to a 10% conversion rate increase.
Building a connection with users is crucial for app success. Including your story in the onboarding process can make users feel more invested. People tend to relate to personal experiences, which creates a stronger bond with your brand.
Getting users started smoothly is key. How-to tutorials during onboarding guide new users through your app, making it easier to navigate and enhancing their initial experience. This is similar to having a friendly tour guide in a new city.
Timing is important when it comes to monetization. Introducing a paywall at the end of onboarding, when users are most excited about your app, can significantly boost conversion rates. It's like offering a membership right after someone has had a great experience at a gym.
Engaging with your user community has multiple benefits. Platforms like Discord allow you to interact directly with users, gather feedback, and provide support. This fosters a strong community and deepens brand loyalty, much like how local businesses often have regulars who feel like part of the family.
Free trials and clear pricing can influence user decisions. Offering trial periods for premium features lets users experience the benefits firsthand, making them more likely to subscribe. Highlighting savings clearly, such as "Save 50%," helps users make quicker decisions. Pre-selecting yearly subscription options can also nudge users towards longer commitments.
User retention relies on ongoing engagement and smooth experiences. Implementing local notifications early on keeps users engaged by reminding them of your app's value. It's like a gentle tap on the shoulder from a friend. Fixing bugs promptly ensures a smooth user experience, which is vital for keeping users around.
Lastly, maintaining your own well-being is crucial for long-term success. Balancing work with activities like sports and proper meals keeps you at your best. It's like maintaining a car - regular care prevents breakdowns and ensures optimal performance.
Favorite Quote from the Author
before I was averaging somewhere around 1 to 2% of new users converting into a paying user that turnaround time was also longer because the pay wall wasn't even in the onboarding but now the conversion rate being 10% into free trials is I think awesome
Improvements to Onboarding Flow
The first moments a user spends with an app can shape their entire experience. A well-designed onboarding process can lead to more engaged users and increased revenue. One effective approach is to incorporate the app creator's story into the introduction. This helps users connect with the app on a personal level. For example, an app creator might say, "I made this app because I wanted a fun way to motivate myself and my friends to complete our tasks."
Step-by-step tutorials act as a friendly guide for new users. They help people understand how to use the app effectively, which improves their initial experience and keeps them from giving up too soon.
Placing the option to upgrade at the end of the onboarding process can be highly effective. Users are often most excited about an app right after they've learned how to use it. This excitement can make them more likely to subscribe.
These improvements to the onboarding process tend to create a better experience for users. When users have a good experience, they're more likely to engage with the app regularly and consider paying for premium features. The key is to make those first moments count by providing value and establishing a connection.
Effective Onboarding and Paywall Integration
Good onboarding can make or break an app's success. The first few minutes a user spends with your app set the stage for their entire experience. It's important to make these moments count by showing value right away.
Telling users why you made the app can help them connect with you. For example, you might say something like, "I created this app because I wanted a fun way to motivate myself and my friends to finish our tasks." This kind of story can make users feel like they're part of a community.
Step-by-step guides are helpful for new users. They show people how to use the app without feeling lost or confused. Clear instructions make sure users know exactly what to do next.
Putting the paywall in the onboarding process can work well. Users are often most excited about an app when they first start using it. This excitement might make them more likely to subscribe. Many app creators have found this approach increases their conversions.
Free trials are another useful tool. They let users try out all the features before they commit to paying. This trial period can show users how valuable the app is, which might lead to more long-term subscriptions.
Clear pricing options are important too. Showing how much users can save with an annual subscription, for example, can make the decision easier. People appreciate knowing exactly what they're getting and how much it costs.
A well-designed onboarding process and smart paywall placement can really improve both the user experience and the app's revenue. It's about making things clear, easy, and valuable for the user from the start.
UI/UX Optimization for Increased Subscription Conversion
Small changes in how an app looks and works can make a big difference. One trick that works well is setting default choices. When you make the yearly plan the default option, people tend to go with it without thinking too much. It's a bit like how stores put certain items at eye level.
Here's a real example: adding a button and making the yearly plan the default choice bumped up the number of people trying the app for free. It went from about 1-2% to 10% in just four days. This shows how important these small design choices can be.
Reminders are also really useful. Sending messages to users at the right time, like reminding them to add or finish tasks, helps keep them using the app. It's similar to how fitness apps remind you to exercise. These reminders help people stick to their habits and use the app more.
These methods make the app better for users and also help bring in steady money. The app might make less money at first because of the free trial, but it pays off in the long run. It's like planting a seed that grows into a tree over time.
Importance of Local Notifications for App Retention
Local notifications are a useful tool for keeping people using your app. They're like little reminders that pop up on your phone, telling you to do something related to the app. Think of a fitness app that reminds you to work out. This helps you remember the app exists and use it more often.
Adding these notifications to your app isn't too hard. If you're using something called Flutter, you can set them up without connecting to a backend. This makes the whole process quicker and ensures users get their reminders on time.
These notifications can really help keep people coming back to your app. They remind users to finish tasks, check for updates, or try new features. This not only gets people to use the app more but also helps make using the app a habit.
But it's important to make sure these notifications work properly. If there's a problem with them, it could cause the app to crash, which users don't like. You need to fix any issues quickly and test everything thoroughly to keep things running smoothly.
Overall, local notifications are a good way to keep people using your app. They keep users engaged, encourage regular use, and can make the app experience better for everyone.
Conclusion
Personal stories and clear CTAs in onboarding boost user investment and conversions. Free trials and highlighting savings drive subscriptions. Active user engagement and prompt bug fixes are crucial. Balance work with self-care for sustained productivity.