How to make a KILLER LinkedIn Post (That blows up your business)

Summiz Holo

Leveraging Lead Magnets for Trust Building, Inbound Lead Generation, and Authority Positioning in Business Development

• There's one type of post that seems to do so well yet it seems like no one is talking about it.
• Successful businesses are using lead magnets to generate more calls.
• Lead magnets build trust, showcase expertise, and attract potential clients.
• Lead magnets drive inbound leads and align with the LinkedIn social algorithm.
• Cold emailing is a one-to-one tool, whereas lead magnets are one-to-many.
• Offering a lead magnet positions you as an authority rather than asking for sales upfront.
• Good lead magnets collect more qualified leads and higher value deals.
• The reciprocity principle means recipients feel indebted after receiving valuable resources.
• Lead magnets often get distributed internally within organizations.
• Building a relationship through lead magnets attracts bigger deals over time.

Actionable lead magnets that solve real pain points, provide high perceived value, and leverage LinkedIn for B2B engagement

• A lead magnet must be actionable, allowing users to implement it instantly into their business.
• The perceived value of a lead magnet increases if users would genuinely pay for it.
• A lead magnet needs to solve a real pain point for it to convert leads effectively.
• To choose the right lead magnet, think deeply about customer pain points and provide solutions that are 10x better than competitors.
• LinkedIn is a gold mine for B2B lead magnets because it’s underutilized for this type of content.
• A lead magnet post should include a hook, tease, value stack, and a clear call to action.

Leveraging LinkedIn's Algorithm through Engaging Lead Magnets, Direct Messaging, and Strategic Call-to-Actions for Enhanced Lead Generation

• Show off the lead magnet as the media piece by using a screenshot, scrolling GIF, or video, and blur out some elements to create curiosity.
• The LinkedIn algorithm favors posts with more comments, which increases the post's visibility and encourages virality.
• The CTA should encourage comments to access the lead magnet, triggering a self-fulfilling loop in the algorithm.
• Accept all connection requests to message them as first-degree connections, allowing for direct communication.
• Create a script to manually message every commenter with the lead magnet, starting conversations and building relationships.
• Include a call to action within the lead magnet to book a call, leading to immediate booked calls.
• Use LinkedIn's firmographic data to qualify leads quickly based on their profiles.
• The discussed lead generation strategy can be adapted for various business types and niches.

Strategically addressing pain points through lead magnets, repackaging SOPs, and leveraging viral content for client engagement

• Every step in creating an ad (like defining the offer) solves a specific pain point.
• The lead magnet is a resource that addresses these pain points (e.g., how to create an offer guide).
• Existing SOPs and processes can be repackaged as lead magnets for public distribution.
• Distributing one lead magnet per week for 12 weeks creates multiple opportunities for virality.
• Even if only half of the lead magnets go viral, it can lead to a significant number of qualified leads.
• Engaging with leads through DMs can result in booking calls and signing clients.
• The blueprint for lead magnet success involves creating content that addresses specific pain points and can go viral on LinkedIn.
• Leveraging content cleverly is more effective than working harder.