Conversation Holo Summary

All Key Ideas

Business Ideas from the Episode

• The promise of the episode is that listeners will come away with a business idea they can implement, regardless of their career stage.
• One idea discussed is creating a YouTube channel focused on Canva tutorials, serving as a lead generation funnel for an agency.
• There is significant search volume for Canva-related tutorials, indicating a market opportunity.
• The YouTube channel can generate ad revenue and build a newsletter for additional monetization.
• The business model can evolve from being a solo creator to managing multiple clients with a team.

Opportunities in Digital Marketing and Content Creation

• Publishing a video a day on how to use Canva can lead to an agency with high margins and significant revenue.
• Affiliate marketing can provide a recurring revenue stream, with SaaS products offering 10-50% of monthly revenue.
• Successful entrepreneurs in the print-on-demand space are making substantial income from courses, affiliate marketing, and YouTube ad revenue.
• Adobe has a strong affiliate program, showcasing that even large companies benefit from affiliate marketing.
• There are 30+ startup ideas available for free, validated by successful entrepreneurs, that require little to no investment.
• Limitations within Canva can inspire the development of apps that solve specific problems, creating a natural progression from content creation to software development.
• A specific example is the need for better captioning software for videos in Canva, highlighting a market gap.

Music Production Insights

• Long-form video content is making a comeback and is effective in selling courses, as seen with examples like Ean Gazi's approach.
• Tip beats are a popular niche in the hip-hop and rap space, where producers create beats similar to well-known artists for aspiring rappers.
• AI tools for beat production allow for the rapid creation of numerous beats, presenting a disruption opportunity in the traditional music production industry.
• Producers can monetize their beats through licensing, sales, ad revenue, and streaming on platforms like YouTube.

Insights on Type Beats and the Music Industry

• The process of marketing type beats involves using YouTube ads to direct potential buyers to a video where they can listen and purchase the beats, optimizing a funnel for sales.
• Top type beat producers can earn around $60,000 a month, with leases for type beats typically costing between $15 and $150.
• YouTube ranks instrumental tracks higher in search results, leading to increased views and potential sales for producers.
• Licensing beats typically involves purchasing rights for a limited time, with options to buy full rights at higher prices.
• The music industry has evolved into a 'numbers game,' where producers create multiple tracks and only a few are released, often using a 'punching in and out' recording technique.
• The trend of not writing lyrics originated with artists like Jay-Z, influencing others in the industry to adopt similar methods.
• The real estate market is experiencing distress, with many investors suffering significant losses, while creating beats is presented as a less risky alternative.

Insights on Real Estate and Digital Influencers

• Real estate investing is viewed as a headache compared to digital assets, which are easier to manage and potentially more profitable.
• There's a perception that real estate attracts 'the dumbest rich people,' framing it as a grind-type business.
• Brands are likely to start owning digital influencers to create drama and gossip, which will drive conversation and engagement around their products.
• Owning digital influencers offers a way to mitigate risk associated with traditional celebrity endorsements, as these influencers can't damage the brand's reputation.
• The concept of owning influencers becomes an asset that can be included in a balance sheet, similar to a YouTube channel or email list.

Digital Assets and Digital Personas

• Digital assets and digital real estate are becoming essential for companies, with agencies initially providing these services.
• Creating internal teams at companies to build networks or communities around these digital assets is a likely future development.
• The cost-effectiveness and efficiency of these digital assets will make them more appealing than traditional influencer marketing.
• Consistency in branding and messaging is easier with digital personas compared to human influencers.
• Generative AI can be used to create and train digital characters based on real or licensed likenesses.
• Brands can develop narratives and lore around digital personas, similar to fandoms in entertainment, fostering community engagement.
• There is potential for these digital characters to have their own content channels, creating ongoing interactions with audiences.

Insights on Digital Marketing and Influencers

• The speaker emphasizes the importance of not relying on platforms like Mark Zuckerberg for business success and prefers SEO for customer acquisition.
• Boring marketing.com offers a 30-day sprint with a 100% money-back guarantee, showcasing confidence in their approach.
• Digital avatars, like Lil Michaela, have evolved from simple images to realistic short-form videos, reflecting advancements in technology.
• The process of creating AI avatars involves crafting detailed prompts and using tools for consistency across generations.
• Digital influencers can serve as powerful representations of brands, similar to how iconic founders like Steve Jobs impact brand perception.
• There’s a belief that many people engage with digital brands for entertainment, despite skepticism about digital avatars.
• The speaker critiques the lack of creators being employed to regularly produce content for brands, despite the popularity of YouTubers among Gen Z.

Trends in Content Creation and AI

• There's a growing trend of hiring young content creators as in-house talent for companies, treating their work like viral marketing.
• The blending of reality and virtual personas is becoming normalized, with audiences not distinguishing between real people and AI-generated influencers.
• Corporations may eventually adopt AI-generated spokespersons, creating perpetual brand ambassadors without the risks of human scandals.
• There's a significant opportunity for AI to simplify the process of creating email HTML templates, which is currently tedious and mind-numbing.

Business Ideas for Email Templates and Newsletters

• Email templates for specific industries can be a profitable startup idea, targeting bottom-of-funnel conversions through Google ads and organic links.
• Building a simple tool for generating email templates can be done with a budget of around $3,000 to $5,000 and completed in 3 to 4 weeks.
• The proposed business model includes a one-time payment for a pro tier allowing users to bring their own API key.
• Short form creators often struggle to monetize; creating newsletters for them targeting their audience can be a viable business strategy.
• The process involves recording content from creators, turning it into transcripts, and mimicking their voice for newsletters, targeting high-value B2B audiences.

Opportunities and Benefits of Newsletters

• Using beehive boost to generate initial revenue for self-funding growth, then selling ads.
• Potential to manage multiple newsletters across different industries for ad sales.
• Short form creators struggle with creating long form content, making newsletters a tough but viable opportunity.
• Newsletters can be a source of original material that can be repurposed.
• A newsletter with 100k subscribers can generate significant monthly revenue and has considerable asset value.
• Newsletters can be sold as assets, providing an exit strategy for creators.
• Minimal effort required from creators, mainly two hours of work per month, with a revenue share model.
• This business model allows for potential profitable exits without earnouts, facilitating a straightforward sale.

Key Points from the Discussion

• You can build an email newsletter for an existing creator using their public content and grow a list to sell it later, potentially without their knowledge.
• The speaker mentions a new company called Landing C that offers AI-powered programmatic SEO for e-commerce businesses, building thousands of collection pages.
• The importance of sharing knowledge and supporting the online community is emphasized, with a mention of Greg's newsletter as a valuable resource for learning about cash-flowing businesses.